Social media will live longer than your Tamagotchi

Social media are here to stay. No debate. Furthermore, social media in the business world can not be treated as passing fads (See: Furbies or Tamagotchi’s). Social media aren’t cute and fuzzy pets that can simply be toyed around with. Collectively, they are a gigantic elephant in the corner of the board room -- an elephant that is changing the nature of markets and ways of doing business.

Many executives refuse to acknowledge this proverbial presence because they do not understand nor do they see the profitability of social media; however, for future generations, social media will continue to shape and re-shape markets, and businesses failing to understand in invest in social media risk extinction.

Did You Know 2.0, reminds us all that what took radio thirty-eight years to reach 50-million consumers took television thirteen years and the internet only four. We live in exponential times where technologies are outpacing businesses that don’t have their metaphorical fingers on the pulse of their respective markets.

Mistakenly, companies once banned programs like Facebook and AIM because they were viewed as inefficient, but as we can see today, the efficiencies of social media are bringing communities together through communication and collaboration — never before has media content been created and consumed so rapidly.

This slow-paced, traditional thinking will be the downfall of businesses as this hybrid community, or metaverse, passes them by. Workers and businesses alike must learn to think and work differently to change with technology instead of after it.