Sunday, February 5, 2012

Net Geners + Social Media

Social media are shaping the active minds of consumers and consumer demands are actively shaping social media. Indirectly, this symbiotic process is impacting what these consumers demand from the business sector.

According to Don Tapscott, “Net Geners (Generation Y) are the smartest generation ever," contrary to the claims that video games, Facebook and constant text-messaging have robbed today’s young of the ability to think.

Net Geners want entertainment at play in their work and education and they love to collaborate. They expect everything to happen fast. And they expect constant innovation.

So why are businesses refusing educate themselves on or at least acknowledge social media as a business force? The issue here is the metaphorical fissure that cuts deep between the lines of old and new business practices.


These businesses must learn to redefine what they desire from social media, and distinguish opposition from competition. Businesses must not look for profits as the sole gain form social media and look towards customer retention and marketability.

Social media bring about many unconventional businesses practices that companies need to understand. Instead of asking what social media can do to create profits for their company, they must ask what social media can do for their customers.

In order to remain profitable they must satisfy the ever-changing market demands and “avoid being swept away by the sort of generational tsunami that helped Barack Obama beat John McCain” (The Economist).

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